They say a picture is worth a thousand words, but in the speechless eye of an artist, the elements inside a visual frame if set together in perfect alignment and finesse will create a silent emotional storm that absolutely no number of words can ever describe. Seeing and visualizing are two completely different emotions that a picture will project to the eye and the distinguishing attribute here is in the artists ability to transfer his soul, his passion, and his uniqueness into creating that exclusive image.
Professionally, this is more relevant than common belief. A commercial photo, be it a product, a building, food, beverage, etc. carries the same emotional attributes as does a mountain, a desert, or an ocean, more so when such a photo is intended to trigger a financial transaction. I believe in the natural gift of beauty that surrounds us, from large colorful landscapes to the tiny details on the wing of a butterfly, the brilliance of light with the complementing contract thrown in by shadows, all coming together to form a picture that speaks volumes to the emotional receptors of its target audience.
During the past 30 years I have captured every aspect of this beauty in an ever-growing number of industries including automotive, fashion, food, hospitality, real estate, and I continue to absorb and depict this beauty into every project.