The difference between what is fashionable and what is not might be in a tiny detail that might be perceived or understood only by the industry professionals, yet the average consumer will only be influenced by the overall look among other emotional and sometimes personal attributes. It is up to the artistic eye of the photographer to tap into that essence and using specific lighting, shadows and camera angles, convey that message and influence the desires of the untrained eye. Our technique has captured trends in fashion for almost three decades.
